Where have all the lawyers gone?
It is possible but in reality few firms have entrenched perception problems and, in any event, those that do can remedy this. Most law firms in fact suffer from failing to maintain a strong enough profile in the legal press. Law firms have traditionally focused almost exclusively on raising their profile amongst their clients. They have however neglected to mirror this exercise within the legal market. Winning the work is no longer the problem; finding the lawyers to do the work is! The law firms who are having the most success in recruiting are those who have committed themselves to sustained branding campaigns that in the long-term lead to more recruits. In addition, by continuing to ensure that the firm is regularly covered in the editorial of the legal press these law firms are able to create a distinct and recognisable brand.
TMP QD Legal is able to conduct informal research to identify the perception of a law firm and discuss ways in which the employer brand can be enhanced.
